Office Location

4800 Street Rd Feasterville Trevose, PA 19053
Phone: (215) 953-4000

Search

-
Go
  • custom mug
  • custom mug
  • custom mug

Dedicated to providing your business with strategic solutions that elevate your brand!

Welcome to Strategic Design Co.!

Welcome to Strategic Design Co., where innovation and creativity converge to bring your promotional dreams to life. As a leading promotional products company, we specialize in crafting unique and strategic designs that captivate your audience and elevate your brand. With our unwavering commitment to quality and attention to detail, we transform ordinary merchandise into extraordinary marketing tools that leave a lasting impression.

Your Strategic Partner
for all things Branding!

Whether you're looking to boost brand awareness, reward loyal customers, or engage prospects, our team of skilled designers and marketers are here to help you unlock the full potential of promotional products. Step into a world of limitless possibilities with Strategic Design Co., and let us help you make a statement that sets your brand apart.

Industry News

End-Buyer Research: Ages 45-54

98% of end-buyers ages 45-54 plan to increase or maintain their spending on promotional products in the next year.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on promotional products end-buyers ages 45-54, the third of several age demographics surveyed throughout the United States.

Based on projections from the Bureau of Labor Statistics, Americans ages 45-54 will make up the largest segment of the workforce within the next decade. ASI’s 2023 Ad Impressions Study notes the five most influential promotional products among consumers in this demographic are outerwear, performance wear, health & safety products, drinkware and polo shirts.

ASI’s 2024 end-buyer research reports that promotional products end-buyers ages 45-54 value trying out new types of products, with over half – more than other age demographics – naming “new products” as an important benefit in a distributor relationship. But they’re also more cost-conscious than other ages surveyed; one in five named price as their top feature consideration while purchasing promotional products.

Infographic

The Bright Side: Logomark Sponsors Two More Service Pups at Shelter to Soldier

The Counselor Top 40 supplier has donated a portion of sales to sponsor the rescue and training of service dogs for veterans at the nonprofit since 2020.

Logomark’s (asi/67866) latest ambassadors are furry and four-legged – and making a difference for veterans in Southern California.

The Counselor Top 40 supplier, based in Tustin, CA, has sponsored two more pups in its long-running partnership with the nonprofit Shelter to Soldier, which adopts dogs from rescue organizations and shelters in Southern California, training them to be service animals for veterans in need.

The pups, Hazel and Angus, will be a part of Shelter to Soldier’s team of nine canine ambassadors, traveling with their volunteer handlers to visit hundreds of veterans, active-duty military personnel and their families across Southern California.

Cutco Knives tablecloth
Cutco Knives had their wares spread on a branded tablecloth.

“It’s been a heartwarming experience to witness these shelter dogs find their purpose and homes, while also supporting those who have bravely served our nation,” said Michael Bistocchi, Logomark’s chief revenue officer. “Our entire team is grateful to be part of this meaningful journey.”

Shelter to Solider specifically focuses on post-9/11 veterans suffering from post-traumatic stress disorder (PTSD), traumatic brain injury (TBI), military sexual trauma (MST) and other psychological injuries associated with traumatic experiences in the line of duty.

Both Hazel and Angus, trained as certified therapy dogs for the ambassador program, are known for their affectionate and compassionate natures. Hazel was named in honor of a young girl who lost her battle with neuroblastoma in 2018, and Angus is a former Shelter to Soldier psychiatric service dog who made his way back to STS when his veteran could no longer care for him.

Logomark – also named a Counselor 2024 Best Place to Work in part because of its dedication to philanthropy – has donated a portion of proceeds from its Perka, iCool and Work collections to the Shelter to Solder initiative since it first partnered with the nonprofit back in 2020. Since then, Logomark has sponsored several service dogs and emotional support animals to go through training at Shelter to Soldier and be matched with a veteran in need.

5 Marketing Tips To Leverage the Holiday Season

It’s never too early to start planning.

It’s never too soon to start planning for the holidays, particularly for the promo industry. As Q4 gifting gets underway, distributors should craft a solid marketing plan that helps them stand out from the crowd. Here are five strategies for taking advantage of this bustling season.

Cutco Knives tablecloth

1. Start early.
Reach out to repeat clients well in advance of December to share gifting ideas and product suggestions. Encourage them to lock into their plans as early as possible to ensure that sourcing and fulfillment are a breeze. Create social media posts and other content now with gifting options that might spark a prospect’s interest as they finalize holiday plans.

2. Know your audience.
Clients want to be treated like humans, not leads. Knowing your audience will help you determine the best solutions in ways that other business-to-business marketing campaigns might overlook. In a sea of holiday marketing emails, a curated and personalized solution to a prospect’s needs will stand out and lead to higher sales at the end of the year.

3. Go mobile.
Since the holiday season tends to be a break for everyone, your clients are less likely to be at their desks. Consider sending marketing messages through SMS, as well as creating a mobile-friendly landing page in order to maintain touchpoints with clients while they’re away from their computers. But be cautious about overusing texts; a little goes a long way to help avoid annoying your customers.

4. Offer holiday bundles.
Kitting is a great way to get creative with holiday gifting opportunities. Offering a variety of items as part of holiday bundles – and including the option for themed custom packaging – is an upselling opportunity. Or work with suppliers and use their premade bundles to entice clients. Ask your trusted suppliers whether they have themed kits you can offer clients for holiday gifting.

$1.35 trillion

expected holiday sales in the U.S.

(EMARKETER)

5. Take advantage of Cyber Monday.
Holiday discounts tend to be associated with business-to-consumer marketing, but they can also be applicable for the promo industry. “Just like in retail, the concept of urgency and exclusivity also work in B2B,” according to a LinkedIn post from software development firm UpLead. Consider offering limited-time deals and or flash sales.

Client Testimonials

  • Working with Strategic Design Co. was an absolute pleasure! Their team understood our brand vision and created promotional products that perfectly captured our essence. Not only were the products of the highest quality, but the entire process from concept to delivery was seamless. We received numerous compliments from our clients on the promotional items, and it has definitely helped boost our brand visibility. We highly recommend Strategic Design Co. for their exceptional creativity, professionalism, and commitment to delivering outstanding results.

    - Stacy Y.

  • Choosing Strategic Design Co. for our promotional products was the best decision we could have made. From the initial consultation to the final product, their team was attentive, responsive, and dedicated to meeting our specific needs. Their range of products was impressive, and they provided valuable suggestions that aligned perfectly with our marketing goals. The quality of the products exceeded our expectations, and we were thrilled with the positive response we received from our customers. Strategic Design Co. is truly a reliable partner for any business seeking exceptional promotional items.

    - Pablo T.

  • Strategic Design Co. is our go-to promotional products company, and for a good reason! They have consistently delivered outstanding products that have helped us create a lasting impression with our clients. Their attention to detail and ability to incorporate our branding elements into each item is remarkable. Not only have they helped us increase brand awareness, but their exceptional customer service and timely delivery have made the entire experience stress-free. We highly recommend Strategic Design Co. to anyone in need of top-notch promotional products and exceptional service.

    - Darrel P.